The phrase, "that little voice inside your head" can have numerous meanings, and the cartoon portrayal of an angel on one shoulder and a devil on the other springs to mind - with the moral dilemma of deciding which to listen to. However, I'm talking about a different voice that many entrepreneur's refer to as the constant encouragement of going it alone in the business world - only silenced by taking a big plunge into the unknown.
I recently attended a FlyingStart Workshop where 3 budding entrepreneurs shared their stories of setting up their businesses and what they have learnt in the process. All stressed the great importance of networking and following up with people, even if you have no immediate working relationship to engage in.
In our current realm of materialism and consumerism we are constantly surrounded and bombarded with brands, trying to connect at an emotional level and ensure we are loyal, early adopters! One thing that came from this session was the fact that individually we are a brand - yes that's right Christian Turner is a brand that needs to be constantly sold. It makes perfect sense - and yet even I hadn't realised it. So the next time you give that business card away, give that presentation, meet with a client...sell yourself! I'm sure all entrepreneurs will say that part of their success, coupled with hard work and determination, has been selling themselves and building a positive/relateable reputation!
The paradox of insular language
1 year ago
1 comment:
That's so funny, my chapter of PRSSA had an event where we learned how to brand ourselves.
It's definitely worthwhile!
Check out my blog sometime
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